Online advertising – or “adtech”, as it is often referred to – does not mix well with many privacy laws, beginning with the GDPR. In recent years since GDPR went into effect, privacy advocates have increased their demands on EU regulators to more deeply scrutinize targeting practices and how data is shared within the advertising ecosystem, in particular when it comes to real-time bidding (RTB). Complaints have been filed by many privacy-minded organizations, and all of them allege that, by its very nature, RTB constitutes a “wide-scale and systemic” breach of Europe’s privacy laws. This is because RTB relies on the massive collection, accumulation and dissemination of detailed behavioral data about individuals who use the internet.
Continue Reading Key Takeaways from the Recent Grindr Decision and “Tentative” $11M Fine